App Services / 8:14

Enhance your presence on the App Store

App ServicesDeveloper ToolsApp Store, Distribution & Marketingiosipados

Key Points

  • Shows how to tell a richer story across the App Store with new visual placements on the product page, search results, and Apple Ads campaigns.
  • Explains how to streamline all the visual assets in one place with the new Asset Library, as well as learn about a new tool to help.
  • The session moves through New asset placements, Meet Asset Library.
  • Key concepts include App Store, App Store Connect.
  • Platform coverage: ios, ipados.

Condensed Flow

01

New asset placements:

Focuses on App Store.

02

Meet Asset Library:

Focuses on App Store Connect, App Store.

More Detail

Additional details

  • New marketing assets can be reused across the product page header, search results, and Apple Ads instead of only appearing as standard screenshots.
  • Asset Library centralizes screenshots, app previews, in-app event media, and new marketing images/videos so visual work can be managed in one place.
  • App Store Connect preview support lets teams review how the new placements look before the approved version goes live.
  • Product Page Optimization remains useful after adopting these assets because teams can test which visual story performs best for a specific audience.
  • Asset Library uploads and submissions can also be automated through the App Store Connect API.

Resources