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WWDC26-TL;DR
App Services / 8:14
Enhance your presence on the App Store
App Services
Developer Tools
App Store, Distribution & Marketing
ios
ipados
Key Points
Shows how to tell a richer story across the App Store with new visual placements on the product page, search results, and Apple Ads campaigns.
Explains how to streamline all the visual assets in one place with the new Asset Library, as well as learn about a new tool to help.
The session moves through New asset placements, Meet Asset Library.
Key concepts include App Store, App Store Connect.
Platform coverage: ios, ipados.
Condensed Flow
01
New asset placements:
Focuses on App Store.
02
Meet Asset Library:
Focuses on App Store Connect, App Store.
More Detail
Additional details
New marketing assets can be reused across the product page header, search results, and Apple Ads instead of only appearing as standard screenshots.
Asset Library centralizes screenshots, app previews, in-app event media, and new marketing images/videos so visual work can be managed in one place.
App Store Connect preview support lets teams review how the new placements look before the approved version goes live.
Product Page Optimization remains useful after adopting these assets because teams can test which visual story performs best for a specific audience.
Asset Library uploads and submissions can also be automated through the App Store Connect API.
Resources
Full video and transcript on Apple