Accessibility & Inclusion / 17:16

Principles of great design

Accessibility & InclusionDesigniosipadosmacostvosvisionoswatchos

Key Points

  • Dive deep into fundamental design principles for Apple platforms.
  • The session moves through Intro, Purpose, Agency, Responsibility, Familiarity, Flexibility, and related wrap-up guidance.
  • Key concepts include AirPods.
  • Platform coverage: ios, ipados, macos, tvos, visionos, watchos.
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Additional details

  • Purpose is framed as deciding what not to include as much as deciding what to build, because every feature asks for time, attention, and trust.
  • Agency means giving people control, including choices, undo paths, and careful confirmation only when an action could cause meaningful harm.
  • Responsibility starts with privacy and extends to protecting well-being, avoiding manipulative patterns, and respecting the context in which the product is used.
  • Familiarity, flexibility, and simplicity are treated as complementary: lean on platform conventions, adapt to different needs, and remove friction where possible.
  • Craft and delight come after the fundamentals; polish should reinforce clarity and usefulness rather than decorate an unclear experience.

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