Covers practical approaches to branding using typography, color, components, and interactions that balance the familiar with the unique.
The session moves through Intro, Components, Content, Color, Typography, Iconography.
Key concepts include SwiftUI, iOS 26, Dynamic Type.
Platform coverage: ios.
Condensed Flow
01
Content:
Focuses on SwiftUI, iOS 26.
02
Typography:
Focuses on Dynamic Type.
More Detail
Additional details
The session separates the UI layer from the content layer: navigation and actions should feel native, while content is the strongest place to express brand.
Custom components can still feel at home on iOS when they preserve familiar sizing, placement, hierarchy, and interaction behavior.
Examples such as Slack and Moonlitt show brand expression through content, data visualization, illustration, and specialized views without replacing core system patterns.
Color and typography should support comprehension first; brand choices still need to work with contrast, Dynamic Type, and platform expectations.
Iconography works best when it reinforces meaning and remains recognizable at system sizes instead of prioritizing novelty.