01
Evaluation:
Focuses on AutoMix.
Design / 15:04
Craft clear names for features and labels in your app
Designiosipadosmacostvosvisionoswatchos
Key Points
- The names of the products, features, and labels can determine how people understand and navigate an app.
- Covers thoughtful naming in app design, patterns used across Apple apps, and ways to make naming decisions with intention.
- The session moves through Criteria, Process, Evaluation.
- Key concepts include AutoMix.
- Platform coverage: ios, ipados, macos, tvos, visionos, watchos.
Condensed Flow
More Detail
Additional details
- The three naming criteria are whether a name belongs in the product, sets the right expectation, and works across languages, markets, and platform contexts.
- The Apple Cash example contrasts vague or judgmental labels with "Balance," which is clear, neutral, and already understood in a financial context.
- Naming work starts from audience, task, and context before generating candidate names; cleverness is secondary to comprehension.
- Evaluation should test names in the actual UI, not only in a spreadsheet, because placement and surrounding labels change interpretation.
- Extra constraints such as trademark, regulation, localization, and brand voice are treated as tradeoffs rather than reasons to skip clarity checks.